商业海报设计原则经验指南视频教程（英文）The Gnomon Workshop – Understanding The Principles of Poster Design

介绍

时长 4h 44m MP4

标题：Gnomon 工作坊——理解海报设计的原则
信息：
理解海报设计的原则是当代商业海报设计及其成分的经验指南。从讲故事的元素，到标题处理设计和技术要求，再到受数据影响的设计决策，以实现有效的设计，以传达故事并将特定信息传递给所需的受众。

什么是海报？更重要的是：海报的作用是什么？坐下来放松一下，同时了解成功海报的完整生命周期 - 由拥有超过 20 年为娱乐客户制作活动经验的设计师和艺术总监掌握。 Tomasz 逐层浏览已发布的海报示例，并强调所有设计师都应注意的重要提示和技巧。

如果您曾经发现自己想知道好莱坞最大的工作室如何进行海报设计，那么这个研讨会适合您。 Tomasz 讨论了如何在团队内部进行设计、如何克服挑战，并解释了现实世界中典型的商业活动是什么样的。这个工作坊是为平面设计师、视觉故事讲述者和那些欣赏伟大设计艺术的人准备的。

软件：Photoshop

Duration 4h 44m MP4

Title: The Gnomon Workshop – Understanding The Principles of Poster Design
Info:
Understanding The Principles of Poster Design is an empirical guide to contemporary commercial poster design as well as its ingredients. From storytelling elements, through title treatment design, and technical requirements, to data-influenced design decisions for effective design to convey stories and deliver specific messages to desired audiences.

What is a poster? More importantly: What is the role of a poster? Sit back and relax while learning the complete life cycle of a successful poster — as mastered by a designer and art director with more than two decades of experience crafting campaigns for entertainment clients. Layer by layer, Tomasz walks through published poster examples and highlights the important cues and techniques that all designers should take note of.

If you’ve ever found yourself wondering how Hollywood’s biggest studios approach poster design, this workshop is for you. Tomasz discusses how to design from within a team, how to overcome challenges, and explains what typical commercial campaigns look like in the real world. This workshop is for graphic designers, visual storytellers, and those that appreciate the art of great design.

Software: Photoshop