NESPRESSO（奈斯派索）, 是雀巢公司的胶囊式咖啡机及相关产品的品牌。胶囊式咖啡机是近年出现的新型咖啡机，其定位于家用和办公室用。胶囊式咖啡机最大的特点是不能磨豆、不能使用咖啡粉进行冲泡，只能使用专门的咖啡胶囊，也因此使它的推广受到极大的限制。胶囊式咖啡机比之半自动咖啡机和全自动咖啡机操作大大简化，往往只需一个按钮就可以完成操作。另外胶囊机因为其独到的工作方式也省却了全自动咖啡机的磨豆等部件使其体积更轻巧成本更低廉。
Below the Creative Direction of Ogilvy Social.Lab Brussels and a successful partnership with Dark Horse Belgium, Playful Direct and Produce a Nespresso Subscription Launch Campaign thanks to the talent of a dream team full of truly 3D Artists all around the world!
We are thrilled to show you one of the most challenging project so far in a Director's Cut where we've selected and curated a huge bunch of wonderful hero shots, impactful product showcases, tens of eye candy textures all together juxtapose in beautiful design layouts.
We cannot be more happy to finally release this fun and playful cut for one of the most exquisite and curated brands all around the world.
Still there is a bunch of work and process to show you, meanwhile, thanks in advance for watch!
Credits list:
Creative Direction: Ogilvy Social. Lab
Creative and Art Direction: Theo Baron
Live Action Production Company: DarkHorse
E.P: Brigitte Baudine
Directed by: Playful
CG Production: Playful
Director: Pablo Alfieri
E.P & CG Coordinator: Agustina Santkovsky
IT & R&D Artist: Matias Furno
Art Director & CG Artist: Diego Diapolo
CG Artists: Diego Diapolo, Francisco Rossi, Sebastian Morales, Pablo Alfieri
R&D Artists: Matias Furno, Dave Stewart, Jose Gallardo, Olivier Jeannel, Diego Diapolo
Product Modelling: Lucas Samoriva
CG Animation: Macs Riedel, Javier Bianchi
Edition: Macs Riedel & Pablo Alfieri
Montage & Post-Production: Pablo Alfieri
Color Grading: Anahi Piccinin
Sound Design by: Smider
Sound Design Artists: Guid Smider & Niccolò Chotkowski
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